Landing page · Service business · 2026
Marina Psy
A single-page site for a private psychology practice, focused on credibility, clarity, and a direct path from first visit to first booking.
A single-page site for a private psychology practice, focused on credibility, clarity, and a direct path from first visit to first booking.
The existing site presented credentials in a clinical, CV-style format that failed to translate visitors into bookings. The brief was a focused one-page replacement that retained professional credibility while substantially lowering the barrier to first contact. Constraints: single page, mobile-first, fast on a slow connection.
Information architecture follows the sequence of a first conversation: introduction, services offered, how sessions work, and how to begin. Formal qualifications are presented in a dedicated section rather than the hero, and copy was rewritten in plain language throughout.
The primary booking action appears in three distinct positions across the page in different visual treatments, each appropriate to the surrounding context. Built as a fast static front end with Tailwind, editorial typography, and original photography, served by a small Node backend that persists enquiries to Postgres. A JSON-driven blog and a built-in socionics self-test give visitors a softer first step than booking — and a reason to come back.
The replacement site preserves the seriousness appropriate to clinical practice while operating as a conversion-oriented surface. Prospective clients arrive at the booking step with sufficient context that the first session can move directly to substance, and the content layer is editable by the practitioner without developer involvement.
The deployment is in production. A full case study including content architecture and conversion considerations can be shared on request.